That page is modeled on the pages your market keeps paying to run. Every page goes on your own domain and is yours to keep. If it doesn’t beat the page you’re running now, we build you another one free.
Get my first page freeOur pages win. The first one’s free so you can watch it happen on your own ads.
I’m Bas. Thirteen years as a conversion copywriter for cold traffic.
Two paths. In the first, an ad sends paid traffic straight to a product page, and most of that traffic leaves.
In the second, the ad sends paid traffic to a page built to sell to someone who has never heard of the brand, and that page sends the ones who want it on to the product page.
They don’t all look the same. Some read like a story. Others go through the reasons, or just sell straight out. We build whichever one is already winning in your market. Eight of ours are further down this page, and you can read every one.
The trade calls this a pre-sell page. If you already run one, then that’s the page ours goes up against.
The hook, the angle, the one idea the ad leads with, the next round to test. And that’s fine.
The page all of it lands on gets none of that, and it was built for people who already know you.
The ads run tomorrow either way. Every day they keep landing on that page, that money is already gone.
You don’t want a prettier page. You want to spend what you’re spending now and keep more of it.
You did not change a thing
You pay for every click. Even when nobody buys.
More people click your ads than a year ago. Every one of those clicks costs you money. Fewer of them buy. So every order you get costs you more.
Triple Whale, more than 40,000 brands.
Both times you paid for the same hundred clicks. The only thing that changed is the page they landed on. The second one is a pre-sell page. That is the page you do not have, and it is the page we build for you.
Kibo Commerce, published by SimplicityDX. The 2 out of 100 is Triple Whale, more than 53,000 brands.
You already paid for the click. In this test $100 came back. Or $199.
One test split an ad’s clicks in two. One half landed on the product page. The other landed on a page in the middle first. For every $100 the first half brought back, the second half brought back $199.
SimplicityDX ran this test. Same ad, same budget.
25% lower cost per order
the ad→a page in the middle→the shop
Paid clicks stopped going straight to the shop. A page built to sell first went in the middle. Cost per order fell by a quarter.
up to 25% more back on Meta ads
the ad→one page in front of everything
Meta clicks used to land in three different places. The home page, the collection pages, the product pages. Now every one of them starts on the same page first, and it adds six figures in sales a month.
3x back on the ads
the TikTok ad→an article→the product page
Every single TikTok click lands on the article first. Octane AI, who ran it with them, counts 3x back on the ad money.
95% of the traffic he buys
the ads→one article→the product page
One article carries the whole front end. Ezra Firestone put about $20 million of ad money behind it. Years later nearly every click he buys still goes there.
Send a click from your ad straight to your product page and 72% more people leave than if they had landed somewhere else first. Half as many buy.
Kibo Commerce, published by SimplicityDX.
Google ran a test in 31 different categories with 31,000 shoppers. Show somebody the right information while they are choosing, and they will drop the brand they came in for. It happened in all 31.
Google’s Decoding Decisions study.
A stranger is still on the first question.
These are the questions somebody asks before they buy. Your product page only answers the last one. The page we build answers the ones that come before it, in the order people ask them.
So a stranger is the hardest sale on your site.
Contentsquare’s 2026 study, more than 6,500 sites.
Copywriters worked this out on paper, long before the internet.
John Caples, 1927.
“The best ads ask no one to buy.”Claude Hopkins, Scientific Advertising, 1923
He had done it before he wrote it down. For a beer nobody was choosing, he told the plain story of how it was made. Schlitz went from fifth in sales to almost first.
John E. Powers was the first man paid full time to write ads. While he was there, the shop that hired him doubled its sales.
This is the oldest thing in advertising. We build it for the page your ad lands on.
They have a page that already sells to people who have never heard of them. Maybe several.
They spent months and a lot of money working out what your buyer responds to, and every one of those pages sits in public where anyone can look at it.
Almost nobody looks. We look every day, and we call it the winner hunt.
59
brands worth watching in the Meta Ad Library right now. Most of what runs isn’t.
1,523
ads pulled and read
83
checks on every page we measure
A check is one place a page can lose people. We score all 83 of them, every time.
One of the 83
What it is, who it is for, and why they should keep reading. They decide in seconds, and you already paid for them.
We find the pages running right now, the ones somebody is still paying every day to send traffic to, across every market we cover.
Same checks on every page, same order. Then we can hold one page against another and see what keeps showing up.
When you come in, we go to the winners in your market and your category. What we happen to like doesn’t come into it. And we read what your buyers say. The reviews, the complaints, the words they use. Those words end up on your page.
It’s your product and it sounds like you, built on the shape that’s already selling to people exactly like your buyer. We don’t copy their words. Everything on your page is written from scratch.
We write the ad and the page at the same time, so the page opens with the same promise the ad made.
One experiment put the same picture on the ad and on the page behind it. Across 239,607 people, 47.6% more signed up.
NextAfter, experiment 4854.
We count which page turns more clicks into orders.
83 checks, and each one is a place a page loses people you already paid for. We run all 83 on the pages winning in your market and on yours. The gap between the two is what your page is costing you.
8checks
The headline
If a rival’s name fits, it’s not yours.
8checks
The first promise
Whatever the ad promised, we follow it to the button.
16checks
The writing
Sentence length, you versus we, your buyer’s words.
13checks
The proof
Every number sourced, or it counts as filler.
13checks
Layout and flow
Phone width first. That’s where your buyer reads.
7checks
The doubts
The questions a stranger asks before they buy.
9checks
The page before the buy
Straight to the product, or something in between.
9checks
How good the deal is
Would a stranger act on this offer today?
The page already winning
The 3am wake-up is not stress. It is a mineral your dinner stopped carrying.
Four checks you can run tonight. The first two cost nothing.
By the Ashgrove desk
Three in the morning, and the same ceiling as the night before.
Why the word on the front is not the answer
Every box in the aisle says magnesium on the front. The front of a box is not where the difference lives.
Two forms, the same word on the front, and one of them barely leaves the stomach.
Turn the box over and read the form and the gram weight. That is the one check that costs you nothing.
Ashgrove prints both on the back panel, so you can hold it against whatever is in your cupboard now.
See the form and the gram weight.
Read the Ashgrove back panelNo email needed.
Your page, built on it
You are not a bad sleeper. You are waking at the same hour for a reason.
Three things to check before you buy another sleep aid.
By the Fernholt desk
A sachet and a glass of water on the table by the bed.
What the label leaves out
The number on the front is the amount in the sachet. It is not the amount that reaches you.
One sachet, opened, and everything that is actually inside it.
Read the form before you read the milligrams. A big number in the wrong form is still the wrong form.
Fernholt prints the form, the weight and the batch on every sachet, so none of it has to be taken on trust.
See what is in one Fernholt sachet.
Read the Fernholt panelNothing to sign up for.
We build your page block for block on the page already winning in your market. We don’t use its words.
Before we write, we go and read what buyers in your market say. Your own reviews. The reviews of the brands you’re up against. The Reddit threads and forums where people ask each other what to buy.
Then we pull out what stops them buying. What they think is too expensive. The part they don’t believe. What they’re not sure works. What they think will be a hassle.
Those words go into your page, all the way down to the last line.
Your page and your numbers stay yours. We never put your words or your numbers on anybody else’s page.
We built all eight to show you the craft, each for a real market. The brand names are made up, because client pages stay private. Tap any one and read the whole thing.
And these are not all of them. We build whatever your market is already paying for.
There’s no standard layout here waiting for your product to be dropped into it. Every page starts at the pages already winning in your market, and the ones winning in supplements look nothing like the ones winning in apparel, so neither do ours.
| Builders and page tools | Agencies and freelancers | Us | |
|---|---|---|---|
| What the page is modeled on | A layout drawn before anyone had looked at your market. | Taste and past work. | The pages already winning in your market right now. |
| Who writes it | You do. | A writer, once you’ve briefed them. | We do, and we write the ads that carry people to it. |
| If it doesn’t beat the page you’re running now | You start again. | It’s a new project. | We build you another one, free. |
We build one new page. You pick which ads go in the test. Half of those clicks go to the new page, half to the page you have now.
Your ads stay the same. The only thing that changes is the page.
Then we count buyers. If our page gets more buyers from the same ads, it won. You see it in your own sales.
That whole thing is called a test.
Your first page takes three working days. The clock starts when we have your answers.
The test runs until your own numbers decide it. Most tests take two to five weeks, faster the more you spend.
The first page is free.
We’ll build your first page and put it on your own domain. It’s yours, and it stays yours whatever you decide afterwards.
Here’s why it’s free. You’re already running paid traffic and you’ve got a page you’d like to beat, so a test against your page means something.
There’s a smallest ad spend we can work with. A test needs a lot of clicks before the numbers mean anything. If your ads aren’t buying that many yet, we’d be handing you a number nobody could read.
Put your name down anyway and we put you on the waiting list. Tell us when you get there.
It beats your page, or we build you another one.
What counts as beating it gets written down and agreed before the test starts, so neither of us gets to decide afterwards what the word meant. Before it starts we agree one more thing. How many more orders our page needs to win.
If ours doesn’t win, we build you one more, free, with a different angle.
That’s one more page on the free offer. On a paid plan a test that loses costs you nothing extra, and we put what it taught us into the next page.
There’s no money back at any point, on any plan, and we’d rather say so here than let you find it later.
You put your name down. Your name and your email, and you’re on the list for the next batch. Two quick questions after that. We need those before we can start. Under a minute. No call. No application.
Your batch opens and we go hunting in your market. Before we write a line, we go and find what’s already selling to your buyer, and we read what your own buyers write in your reviews.
You get the finished page on a private link. It’s the real page, built and working, and only you have the link. Open it on your phone or your computer, and look at the actual page.
You say yes and it goes live on your own domain. Your product page stays exactly as it is. What we build is a separate page with its own web address. We don’t touch the page you have. There’s no login on our side, and that’s on purpose.
It runs against your current page. We count which page turns more clicks into orders, and we both find out.
Your plan says how many tests run at the same time. When one test ends, the next page starts. Each page takes three working days, and the clock starts when we’ve got what we need from you.
Every winning page does.
Anyone can open your page and read it, same as every other page. That’s how we find the winners in your market. It’s also how the brands you’re up against find yours.
Your market copies the angle you’re winning on. Once enough of them are running it, your page stops making you the same money.
You won’t see it happen. The page still looks fine. Fewer of the clicks turn into orders. The hole is back. Your ad money is falling through it again.
So we don’t stop looking. Same market, same 83 checks, before every page we build you. When a new page starts beating yours, we build you that one next.
Then everybody copies that one too. Fine. By then you’re on the next one.
And more again the month after.
The thin note on the left is what your ads bring home today. Every stack after it is fatter.
A stack gets fatter when the new page beats the page you run now. If ours loses, we build another one free.
The free page first. Then what the paid plans add.
The free page
A page written for someone who has never heard of you, on your own domain, and it’s yours to keep.
We hunt the winners in your market first. We find the pages already selling to your buyer, and we run all 83 checks on them and on the page you run now.
Your own buyers’ words. We read your reviews and we put those words on your page.
Written from scratch. There’s no template underneath it.
The finished page on a private link, before anything goes live.
A test against the page you run now. We write down what counts as beating it, and you agree to it before the test starts.
Five matched ads, written for that page and ready to upload. They go live once the test has a result.
The paid plans
Everything in the free page, on every page we build you.
The ad and the page written at the same time, so the page opens with the same promise the ad made.
More tests running at once, so a winner turns up sooner.
A test is always running. So your next winner is on the way before this one fades.
Every month you get a scoreboard. Your visitors and your sales, in plain numbers.
Cancel anytime.
Every page you paid for stays yours. The words and the files. Ask us for them any time.
Every page we build gets those five ads, and the free page gets them too.
If it doesn’t beat the page you’re running now, we build you another one free. On every page, on every plan.
I’m Bas. Thirteen years writing pages for cold traffic. I run the hunt that decides what goes on your page.
I got tired of watching good money buy good clicks that landed somewhere nobody thought about. The ad gets a team, a budget and four rounds of feedback. The page gets whatever was already there. That gap is the whole reason this exists.
So I built the offer the way I’d want it if I were the one paying. You see the finished page before you pay anything.
Your own numbers test it against the page you already run. I don’t get to call it a success. And if mine loses, I build you another one and I don’t send you a bill for it.
If that sounds like how you’d want this handled, the first page is free and signing up takes a minute.
Bas
Below is all of that work, every month, for one flat price.
One test at a time
$1,497 a month
One test always running. When one finishes, the next one starts.
Two tests at once
$2,997 a month
Two tests running at the same time. You test two angles instead of one.
Two tests instead of one, so a winner shows up sooner.
Four tests at once
$5,997 a month
Four tests running at the same time. Four products, or two channels twice.
Four tests instead of two. Run more than one channel and each one gets its own result.
Each test is one page against one page. Two tests at once means two different pages, for two products or two angles, never two tests on one page.
We start on the page you send the most ad money to.
Every page we build comes with five ads written for it. Your own team can make more in the same style.
Your winner will fade. Every winning page does. That is why the next test is always running.
If it doesn’t beat the page you’re running now, we build you another one free. On every page, on every plan.
What we need from you.
Your name, your email, and roughly what you spend on ads. Under a minute. Then one email from me asks for the page you want ours to beat.
Before the test opens we need two more things. Your own numbers on the page we’re running against. And one line from us that you paste in at the company where you bought your web address.
We send you that line. It takes a minute to add. You can forward it to whoever looks after your website. Your new page gets an address like offer.yourbrand.com.
You don’t give us a card when you sign up.
You give us one after your first test, once you’ve seen what it did to your own sales.
Stop after any month.
Every page you paid for stays yours, the words and the files.
Your ads don’t wait. Every click you pay for today still lands on the page you have now.
This isn’t right for every brand.
This is for you if
You’re buying traffic on Meta or TikTok and you want more back from every click.
Google ads count too, and so does any other paid click that lands on a page.
You’ve got a page running that you’d love to beat.
You’d rather look at the finished thing than read a proposal about it.
Your ads are run by you or by an agency. Either works.
You want someone to own this end of the business, not another login to learn.
This isn’t for you if
You want a new website, or a redesign of the one you’ve got.
You want to rewrite headlines that are right but not to your taste.
You’re looking for the cheapest option on the market.
You’d rather have a tool and do the writing yourself.
You want the page to say what you’d like to say, rather than what your buyer already responds to.
You’re right, we haven’t, and that’s why the first page is free.
You don’t have to believe it works for you. You get one built, on your own domain, and it runs against the page you’re already using. If it wins you’ll know because your own numbers said so, and if it doesn’t we build you another one free.
The method starts from your market, before we have an opinion about it. We go and find the pages already selling to your buyer, right now, and build yours on what those pages do.
So the method works the same way in supplements as it does in apparel or in anything else. The eight pages further up were built in eight different markets for exactly this reason, and the same 83 checks ran on all of them.
Yes. Your ads don’t change. Some clicks go to the new page, the rest to the page you run now. Their campaigns and their budgets stay as they are, and you see the same numbers they do. They help set it up at the start, and we write down everything we need before it opens.
No. We don’t have a login to your ad account. Your money sits in there. You or your agency are the only ones who can spend it or run an ad.
You sign up, and then you look at a finished page. We write it, we build it, we put it on your domain when you say yes, and we write the ads that carry people to it.
If something’s wrong, a fact, a price, a claim that isn’t you, you tell us and we fix it fast and free. Headlines that just aren’t your taste we leave alone, because that’s the part you’re paying us to get right.
Ad accounts get in trouble over invented claims. On your page, every claim comes with its proof. Your page only says what your product can back up, and it’s built to run clean on Meta and TikTok.
The catch is written down and it’s the whole reason free is possible. We build it, you keep it. We’d rather build the thing and let you judge it. No talking you into a monthly contract first.
Not us on our own. You and I agree in writing what counts as beating it, before a single visitor sees either page.
If your free page loses, we build you one more, free, on a new angle. On a paid plan a losing test costs you nothing extra.
The next page we build is built on what that test taught us. There’s no money back, on any plan, and you should know that before you start rather than after.
Three working days a page, counted from the moment we have your answers. After that it is the test that takes the time. The test runs until your own numbers decide it. Most tests take two to five weeks, faster the more you spend.
On the $1,497 plan one test is always running. Two tests run at the same time on the $2,997 plan. Four run at the same time on the $5,997 plan.
One page. One test against the page you run now. If ours loses, one free rebuild on a new angle. After that you either start a plan or you walk away owing nothing.
If our page is clearly behind early, we stop the test and every click goes back to your page. Nothing owed.
Money first. We take the page that gets the most of your ad money and has no page from us on it yet.
If you sell one thing, we build a new angle for that thing, on the next winner we find. If a test loses, the next one is your free rebuild. If a winner starts to fade, the next one takes its place. You can change the order any time.
Software does part of the work. Every serious agency works that way now.
Every page is modeled on pages that really won in your market. Then it runs against your real page, on your real ads. Your own numbers decide it, not us. A person reads every page before you do.
One of a few shapes. Some read like a story. Some walk through the reasons. Some sell straight out. We build the shape that is already winning in your market.
No. Our page carries your own tracking, so your numbers keep counting the way they do today. When the test goes live you paste one small tag into your store’s tracking settings. That takes two minutes. The tag counts buyers from both pages the same way. We never get a login to anything.
Stop after any month. There’s no pause feature and we’re not going to invent one to keep you on the list.
Every page you paid for stays yours. We send you the copy and the files, and your pages stay online for thirty days after you stop. You can ask us for them at any time, not only when you leave.
No. Your product page stays exactly as it is. We build a separate page on your own domain, and we don’t have a login to your store.
We’ll build your first page, put it on your own domain, and it’s yours whether you carry on with us or not.
Signing up takes a minute, and there’s no call. Each page takes three working days to build, and the list is long, so the free pages go out in batches. Get on the list for the next one.
And if it doesn’t beat the page you’re running now, we build you another one free.
Right now your ad money is still falling through the hole. That’s what waiting costs.